The Rock Shop Family was established by the company’s owners, Marcelo and Cristina Valadares. Marcelo has 35 years of experience as a wholesaler of rocks and minerals. After gathering knowledge and expertise from buying from miners in other countries to sell to retailers in the United States, he decided to open his own retail store. The first location was in Joshua Tree, California. Among other things, this aspect supported the success of the company.
Every year, millions of tourists from around the world visit the town, bringing in a steady stream of new clients for the local businesses. After two prosperous years, two additional locations – one in Palm Springs and one in Rancho Mirage, both in California – were also launched. With these, The Rock Shop Family brand is established in the California Desert.